ClickMagick vs Voluum – Which is better?
If you’re running an online ad campaign for your company, you need to be sure that the paid ads you are running are actually making you a profit (and a good one, at that).
The smartest way to go about achieving this is to use an ad tracking program. This article will be going over a couple of ad tracking tools you can use to make your campaigns more profitable – Voluum and ClickMagick.
The short version: for many marketers, the better option of the two choices is ClickMagick. Not only is it more affordable, but it provides you with all that is necessary to track and create profitable advertising campaigns.
The low starting price makes it ideal for anyone new to the game. You’ll also have the ability to upgrade a plan anytime to accommodate the growth of your business.
Larger enterprises may be better suited to use Voluum since it offers better support for multiple users and teams.
ClickMagick vs Voluum – What’s The Difference?
Here are the biggest differences between the two ad tracking tools:
- The plans offered by ClickMagick start at $27 and go all the way up to $97. By comparison, Voluum’s plans start at $69 and go all the way up to $999.
- An extensive video tutorial and training library is offered by ClickMagick. Voluum, on the other hand, doesn’t offer training courses of any sort.
- A free two-week trial is available from ClickMagick. Voluum does not offer a trial of any sort.
- ClickMagick assigns quality scores to your website traffic, allowing you to determine where your best traffic is coming from. Voluum does not provide such a feature.
- ClickMagick limits accounts to one per user. Voluum, on the other hand, provides users with collaboration and team features.
Our Choice…
Begin with ClickMagick
Affordable and simple to use, ClickMagick is the program many marketers start with. You’ll be able to track your whole sales funnel on a dashboard that is quite intuitive. Best of all, you don’t have to spend an arm and a leg to obtain such data.
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Digital marketing happens to be a massive industry. It continues to grow each day, and there is no indication that it will be slowing down anytime soon.
Digital ads currently make up just under 50% of overall media advertising expenditures. It’s expected to supersede conventional media budgets by 52.1% next year. By 2022, that number is likely going to jump up to 53.9%.
Without question, now is the very best time possible to jump on the digital advertising bandwagon. Optimizing your existing campaigns is possible through the use of ad tracking programs.
There are a number of advantages that come with tracking campaigns, but you’ll first need to decide if investing in this software is worthwhile for you.
The profits and extra revenue you will earn by maximizing your ad campaigns will justify the expense.
Here are some of the benefits that come with using ad tracking software:
- You’ll get more insight into the preferences of your audience. You’ll be able to determine which of your ads they are engaging with most often. This will help you refine your messaging and targeting.
- You’ll have the ability to determine which of your ads are bringing in money. Find out which of your ads are resulting in clicks, and get rid of the ones that perform poorly. You’ll be able to redistribute the budget for those ads into ones that are actually performing well.
- You’ll be able to determine which of your clicks are fraudulent. By detecting bot traffic, you’ll be able to stop yourself from spending your money on unreliable advertisers.
- You’ll be able to increase your ROI. Right now, the average business earns $2, on average, for each dollar that is spent on PPC ads. Ad tracking allows you to optimize this figure by constantly optimizing and refining your campaigns.
If you currently aren’t capitalizing on the benefits that come with ad tracking programs, there has never been a better time to jump on the bandwagon.
The following article will contrast ClickMagick against Voluum. You’ll be able to determine what kind of features each program provides, what their advantages and disadvantages are, and what kind of rates they charge.
By article’s end, you’ll be able to determine which of the two will be better suited for your digital marketing needs.
Without further ado, let’s get started.
ClickMagick vs Voluum: A Comprehensive Comparison
Overview of ClickMagick
ClickMagick can be described as a revolutionary click tracking program that allows you to optimize and track digital ad campaigns you run from a single platform.
ClickMagick can help you gather data for the platform you run digital ads on, including Bing, Twitter, Facebook, and Google AdWords. Each of your campaigns will be trackable from one single place.
In addition to offering you a tool that can optimize your ad campaigns, this program also gives you complimentary online training that is worth thousands.
You will be taught everything you need to know by professional online marketers. ClickMagick goes out of their way to ensure that users get the most value for their money.
The best features of this link tracking program:
- Your whole sales funnel can be tracked.
- Tracking links can be used (including affiliate links). You can also use your own URLs, even if they contain branded links.
- Cross-device tracking.
- Statistics are reported in real-time.
- Customized tracking domains are unlimited.
- Advanced mobile and geo-targeting optimization.
- You’ll be able to track conversions.
- Intelligent and automated split testing.
- Bot flocking in filtering is automated.
- Monitor click fraud and analyze traffic quality.
- Multiple mode link rotation.
- Retargeting pixels can be added to all sorts of links.
- Bulletproof link cloak feature.
- Redirects are lightning-fast.
- Affiliate links are dynamic.
- Server-to-Server/Webhook/Postback tracking.
- Token for Dynamic Ad Network, as well as Sub–ID Passing.
- 24/7 uptime link monitoring.
- Facebook sharing.
- Compatible with Google Analytics.
- Public statistics sharing feature.
- Export/import statistics and data.
- Training and tutorial video library.
- The support team is based in the USA.
ClickMagick Vs Voluum
ClickMagick: How Does It Work?
ClickMagick provides you with all that you require to start tracking and optimizing your whole sales funnel. You’ll be able to use the industry’s strongest tracking links. Industry-standard UTM software lets you track all of your funnel’s stages, and no redirects or tracking links are involved.
Internet users, on average, own 3.2 different devices. As such, it can be difficult to determine the activity of every user through standard tracking platforms.
ClickMagick has a cross-device monitoring feature that lets you track sales on several different devices. If one user checks out your website using their smartphone at first, then a week later, visits your website using their laptop and makes a purchase, you’ll be able to determine where exactly they originated from, as well as how they initially discovered your service or product.
The intelligent and automated split testing feature utilizes advanced algorithms. Over time, you’ll be able to work out which of them are getting optimal results.
Once you can see which of your ads are performing better than others, you can optimize your budget accordingly.
ClickMagick has a number of cutting-edge retargeting features that can be used to enhance exposure for your ads. You’ll be able to increase sales by being seen where your visitors are.
Simply add a customized tracking pixel to a link that you are tracking from a retargeting network of your choosing.
“Click Rotators” can be used to disperse incoming traffic towards various link instances and URLs based on your campaign’s needs.
ClickMagick has the industry’s most effective click rotators. Many people use them for advertising co-ops, CPA affiliate marketing offers, solo ads, and email marketing.
You can pick from five individual rotator types, and dozens of choices are at your disposal. Traffic can be determined based on time, device type, and location, among other criteria.
Your flexibility will be unlimited, and you’ll be able to do a lot of things that other systems cannot.
Bot filters can be automated to block out non-human clicks. These nuisances could falsify statistics, giving you misinformation that can taint an ad budget. Bots don’t have to be malicious to cause a disturbance.
Affiliate marketing software like ClickMagick can help you develop unique affiliate links that can help you with tracking. This will allow you to regulate the overall sales process.
These links will come in handy if you’re trying to promote an offer under circumstances that are out of your control. The split testing automated feature is effective for affiliate links as well. You’ll have the ability to jump ahead of competing affiliates, which gives you a chance to outsell them
ClickMagick lets you analyze your traffic’s quality, allowing you to determine which websites are sending quality traffic your way. It can also show you which ones aren’t doing you any justice.
The program will assign traffic quality scores automatically to each tracking link. As such, you’ll be able to make calculated decisions about the places you advertise on. You’ll be able to concentrate on traffic sources of high quality.
Your links will be tracked all day and night, giving you updated statistics. You’ll be able to flag websites that aren’t producing the results you need.
In doing so, you can bypass spending money on non-productive links. Mobile and geo-targeting are other features this program can provide you with.
You’ll be able to send individual visitors to designated pages as per the area they are situated in, along with the kind of device they’re using.
ClickMagick vs Voluum – ClickMagick’s Benefits
- This software is completely web-based. As such, there won’t be any need to have it installed on your device or computer. It is quite fast and reliable.
- The program has compatibility with various advertising platforms, such as AdWords and Facebook, among others. As such, you’ll have the ability to track all ad links directly from a single place.
- 24/7 monitoring of links is available, and, as such, you won’t need to waste advertising money on any links that go down.
- Cross-device monitoring allows you to keep tabs on users, no matter what device they buy something from (even if it is different from the initial one they browsed your website on).
- Automated split tests are available to ensure that your money is only spent on quality links.
- The program provides value for your dollar in comparison to its counterparts.
- The software is incredibly accurate when it comes to tracking campaign clicks.
- The click fraud detector lets you isolate clicks made by bots. This prevents you from wasting money on any false clicks.
The Drawbacks of Using ClickMagick
Live support is not an option. A ticket will need to be submitted if you require assistance. The customer support team endeavors to respond to Pro and Standard users within an hour.
Starter users are responded to within a four-hour span. Another drawback is the fact that you need to spend a little bit of time familiarizing yourself with the software. After you got a decent grasp of it, though, managing ads will be a breeze!
ClickMagick vs Voluum – Pricing for ClickMagick
There are a few different pricing packages offered by ClickMagick to accommodate various sized businesses – Starter, Standard, and Pro.
The Starter package will set you back $27 a month. This plan is ideal for start-ups and new marketers. You’ll be able to track as many as 10,000 clicks each month.
Conversion events are unlimited, and you’ll be able to use all of the core features. You’ll also get one funnel tracking, two customized tracking domains, a four-hour response time for customer support, and six months’ worth of data retention.
The Standard package will set you back $67 a month. You’ll be able to track 100,000 clicks every month.
Your conversion events will be unlimited, and you’ll have access to all the core features, including cross-device monitoring, five funnel tracking, ten customized tracking domains, twelve months data retention, a one hour wait time for customer support, and Experts Academy accessibility.
The Pro package will set you back $97 a month. You’ll be able to track 1 million clicks every month. Your conversion events will be unlimited, and you’ll be able to access all of the core features, including cross-device monitoring.
You’ll also get an unlimited amount of funnel tracking, an unlimited amount of customized domains, data retention for 24 months, a one hour response time for customer support, and Experts Academy Pro accessibility.
If ClickMagick sounds like something that could be of use to you, check out their website for more information. If you would like to try the program out for two weeks at no cost, click here!
Our Pick
Affordable and simple to use, this ad tracking software is the go-to solution for new marketers. You’ll be able to track your whole sales funnel through a very intuitive dashboard. Best of all, you don’t have to spend an arm and a leg to use it.
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ClickMagick vs Voluum: An Overview of Voluum
This ad tracking program is cloud-based. You’ll be able to monitor affiliate campaigns, analyze data, optimize ad performances, and scale up your company for the sake of generating greater profits.
Voluum was developed by Codewise, one of the world’s leading advertisement exchange, measurement, and optimization platforms.
Voluum serves approximately 5000 people worldwide. The company that runs the program has offices in three different locations: the UK, Poland, and the USA.
Voluum’s main features:
- Direct monitoring pixel.
- Impression monitoring.
- Affiliate network and traffic source templates.
- Customized conversion tracking.
- Monitoring SSL domains.
- Numerous cost models.
- Upload conversions manually.
- Update costs manually.
- Lander protection scripts.
- Comprehensive reporting.
- Data drill down and grouping.
- Traffic logs.
- Mobile app.
- Reporting API.
- Track spending in multiple currencies.
- Traffic distributing AI.
- Targeting that is rule-based.
- A/B tests.
- UA/IP filtering.
- Conversion caps.
- Antifraud kits.
- Multiuser workspaces.
- Listicle monitoring.
ClickMagick vs Voluum – Voluum How It Works
Voluum allows you to monitor affiliate campaigns directly from a single place. The company has numerous data centers dispersed across five different continents.
It also has a 100% uptime record that has been maintained over the last five years. There won’t be any click losses when your campaigns are being tracked.
Voluum is simple to get set up. Dedicated webinars and onboardings are available to help get you going. There are a number of guides you can access to walk you through each step of the process.
You can get your campaign set up within minutes after familiarizing yourself with the software.
You’ll be able to measure and track several independent offers. You’ll also be able to monitor all aspects of every campaign, including browsers, device models, referral links, creative, offers, and more.
Even if the link has redirects assigned to it, it will be trackable via the direct monitoring pixel. This will allow you to expedite the process that comes with sending website visitors to designated offers – even when Internet connections are slow.
All your payouts and costs will be recorded by Voluum. You’ll be able to determine which events came from campaigns you ran.
You’ll also be able to determine how much money you spent to get those clicks. This helps you calculate your ROI from every campaign. You’ll be able to track costs with various models, including Revshare, CPA, CPM, and CPC. Tracking domains will be secured via SSL encryption.
As such, search engines will not flag them as suspicious. That means no lost clicks will happen because your landing pages aren’t secure enough.
Multiple conversions can be tracked with customized conversion tracking. This will allow you to determine where conversions are originating from. You also have the ability to view total income and lifetime value for every tracking link.
Volume’s comprehensive analytics tools help you analyze affiliate data. You’ll be able to access reports in real-time, gaining insightful information that can help you make calculated and profitable choices.
Data drill down and grouping lets you explore stats more thoroughly. Ultimately, the reports you are provided with will give you a ton of useful information.
Voluum’s analytics dashboard will give you a simple-to-understand rundown of what your performance has been like. You’ll be able to gauge profitable clicks and website traffic.
You’ll be able to pinpoint any areas or gaps that warrant improvement. Real-time campaign data can be accessed whenever you want, allowing you to respond hastily anytime you notice an opportunity.
If you notice an obstacle, you can take action right away to minimize risk. This will help you stop spending money on campaigns performing poorly.
Voluum’s mobile app allows you to monitor your performance no matter where you are. You’ll be able to make quick decisions and adjust things accordingly when necessary.
Doing so will stop you from wasting money and keep your profits high.
Some of the program’s AI optimization aspects allow you to automatically fine-tune your ads. Advanced rules and targeting can be used to focus on a specific audience for the sake of getting the highest conversion rates possible.
A/B testing can automatically be executed thanks to the program’s automation features. You’ll be able to establish which campaigns the audience seems to engage with the most, as well as which of them aren’t performing to capacity.
To bypass getting fraudulent clicks, Voluum provides users with an antifraud kit. You’ll be able to stop spending money on traffic generated by bots. The kit will provide you with data you can use to issue chargebacks against any dishonest publishers. The Voluum marketplace can be browsed to search for affiliate offers from a single place as well. This will bypass the need to hop from one website to another searching for potential affiliate offers.
Voluum’s Benefits:
- Voluum is simple to get set up. It is just as simple to use. You’ll be able to access tutorials and onboarding, and can be fully set up within minutes.
- Tracking domains will be secured via SSL encryption.
- Tracking campaigns in real-time will let you take quick action in the event of a change.
- Voluum’s antifraud kit helps you detect suspicious clicks and visits. This will give you evidence you can use to issue chargebacks against fraudulent advertisers.
- Voluum’s marketplace lets you access affiliate offers from one single place.
- The program’s uptime has been 100% since 2015.
- Voluum’s mobile app allows you to take quick action and make changes to your campaigns no matter where you are.
- A/B tests help you optimize your campaigns to get the highest profits possible.
The Drawbacks of Using Voluum
In comparison to its counterparts, Voluum is much more expensive. As such, it might not be ideal for any marketers on a shoestring budget.
ClickMagick vs Voluum – Voluum’s Pricing
A quartet of packages are available from Voluum:
The Discover package will set you back $69 a month. You’ll be able to retain data for three months, manage 20 campaigns, get one customized domain, use fundamental link tracking features, maximize group onboarding, and conduct A/B tests.
The Profit package will set you back $149 each month. You’ll be able to retain data for six months. You’ll also get an unlimited amount of active campaigns, dedicated onboarding support, a few customized domains, advanced tracking and reporting features, and automated A/B tests.
The Grow package will set you back $449 a month. You’ll be able to retain data for one year, as well as manage an unlimited amount of campaigns. You’ll also receive five customized domains, advanced reports and targeting features, account management abilities, automated A/B tests, an option to add extra users, and detect fraud.
The Agency package will set you back $999 a month. You will get an unlimited amount of traffic targeting, as well as fully customized features (including usage parameters).
For more details about Voluum’s packages, have a look at their website by clicking here.
ClickMagick vs Voluum FAQs
ClickMagick: How Does It Work?
This app is web-based. It allows you to optimize and track your marketing efforts and/or specific ad campaigns. Fundamentally speaking, ClickMagick lets you create trackable links. It will reveal who clicked them, and which of those clicks resulted in sales.
Does Voluum Have Multiple Pricing Plans?
Voluum provides users with a quartet of pricing plans that range from $69 a month to $999 a month.
Can I Conduct Split Testing with ClickMagick?
ClickMagick allows you to use one link or several to direct your traffic to specific pages.
Our Verdict: Which Software Is More Suitable – ClickMagick or Voluum?
Voluum and ClickMagick have outstanding tracking tools you can use to monitor your ads. Both of them have unique features, so determining which one is more dominant depends on the features you are interested in.
ClickMagick vs Voluum – In Closing
For many marketers, ClickMagick will be the better way to go. It is very affordable, and will provide you with what is necessary to track and create profitable marketing campaigns. Because the initial price is low, it’s a suitable option for anyone new to the game. You can always upgrade a plan based on the growth of your business.
ClickMagick provides users with a comprehensive training library. It contains professional marketing training lessons that can show you how to expand your business in a short amount of time. Of course, you’ll also be able to track your campaigns. While the training lessons can only be accessed with the Pro and Standard packages, the courses are updated every month. The only place to use them is through ClickMagick.
Do you manage a large enterprise? Voluum will probably be the better option for you, then. It is chock-full of different features. The program simplifies the process of working with others. You’ll be able to add more users to your account easily when you want to.
If you’re interested in trying out ClickMagick to determine if it is suitable for your needs, you can do so for free via their two-week trial. If you run a large agency or business, visit Voluum’s official website, where you will find out what you will get with each plan available.
ClickMagick vs Voluum – Our Pick
Affordable and simple to use, ClickMagick should be the first tool you use if you’re new to marketing. You’ll be able to track your whole sales funnel using a very intuitive dashboard. Best of all, you don’t have to spend an arm and a leg to use the program.
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