What is targeted advertising?

In this article, we will talk about a method of promotion called targeting. You have seen examples of it on the Internet more often than you think. For example, you may have wondered why ads appearing on websites or social networks are so personalized. The fact is that the basis of targeted advertising is the collection of data about the user, such as age, gender, place of residence, what groups and pages he is subscribed to, in which he is active and so on. Thus, the system shows ads that are set parameters to be seen mainly by the target audience. Read on for more detailed information on the topic.

Definition of targeted advertising

Targeted advertising is ads that gather traffic through parameters set to a target audience. The essence of the definition can be better understood if you refer to the translation of the word “target”, which means “goal”.

How does targeting work?

In order to launch an advertising campaign, each tagger needs to complete several tasks, which include:

1. Studying the requests of the target audience;
2. Searching for traffic sources;
3. Creating creatives for the advertising campaign;
4. Analyzing the effectiveness of ads;
5. Optimization of advertising.

In order for an advertising campaign to work successfully and you get a decent income from it, it's not enough just to run ads for the selected audience. That's why we've added an item about optimization to the list. We recommend monitoring the results and, if they are unsatisfactory, making adjustments to the creatives or changing them altogether.

What is the cost of targeted advertising?

Targeted advertising pays for impressions, clicks, app installs or video views. The price is influenced by many factors, but the main one is competition. The cost of advertising is determined by means of an auction. Consequently, several advertisers compete for each display. Most often, the one who set a higher price wins.

What are the parameters of audience segmentation?

Using targeting methods, advertising is “targeted” to the necessary audience. For this purpose, criteria are allocated to select users who will potentially be interested in the advertised services. Usually 5 main parameters are taken into account:

• Socio-demographic. The audience is identified by gender, age, income level, marital status;
• Geographic. It is taken into account where the user lives, that is, the country, city, neighborhood and even the street;
• Temporal. To show advertising, the choice of time of day and days of the week is analyzed, when a person is most often active in the network;
• Characteristics of the login devices. Advertising can be different depending on the user's preference of operating system, browser, PC;
• By interest. Targeting will be aimed at a specific topic, for example, related to finance or sports betting.

An example of targeted advertising

So, you've decided to become a targeting specialist and are wondering, “What should an ad contain?”. First of all, you need to create it. Then add your banner or the one provided by the company you are working with. It should not only visually hook the potential client, but also that the text encourages the user to click on it. For example: “Get an increased bonus by applying an exclusive promo code”.

The labor market: how much do taggers earn?

In today's world, a targetologist is considered to be a sought-after profession. This is because, as a rule, a brand makes a profit through advertising, and is therefore ready to pay specialists who are knowledgeable in this area. There is a wide range of salaries, but the income is most of all influenced by his qualifications: junior — with minimal or no work experience, middle — with 1-3 years of work experience, senior — with three years of work experience. Thus, as in any other profession, the salary is based on experience.

However, you can open additional sources of income by cooperating with an affiliate program. Everything here will depend solely on your skills, and most importantly, you will be working for yourself.

Affiliate programme for targeters

An affiliate program is a form of business cooperation where each party benefits from it. The advertiser's brand becomes more recognizable, and the tagger receives remuneration for the company's PR services.

Partners of large betting companies have such advantages as long-term earning potential, support of a personal manager, a huge choice of marketing tools, tracking statistics in a personal account and, of course, regular payments.

In most cases there are two models for cooperation to choose from — RevShare and CPA. Working on Revenue Share, you will receive a % of income, and on Cost Per Action a fixed amount. Hybrid, i.e. RevShare + CPA, is also available.

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