1xBet is partner of the Professional Fighters League

The Professional Fighters League (PFL), the fastest growing and most innovative sports organisation, has announced a new partnership with the world's leading sportsbook, 1xBet. The bookmaker will be the official partner of the PFL in Latin America and Sub-Saharan Africa. Read on for more details.

PFL and 1xBet join forces

The agreement will integrate broadcasts in each market and create unique social media content. In addition, four world-class PFL fighters will represent the brand, strengthening the connection between the league and its global audience.

Fans will be able to bet on the PFL regular season, playoffs and PFL World Championship, as well as the PFL Challenger Series and the debut season of PFL Europe. Peter Murray, CEO of the Professional Fighters League, commented: "Providing fans with a premium experience is a priority for the company and we are delighted to announce 1xBet as our official partner in Latin America and Sub-Saharan Africa. Partnering with one of the world's leading sports betting operators will allow us to expand our presence in these two key territories and continue to deliver an unrivalled betting experience through our SmartCage technology."

This means that we can identify 3 main benefits for all involved, namely PFL, 1xBet and the fans:

1. Benefits for PFL: Using 1xBet's advanced real-time betting technology through SmartCage increases interactivity and attracts new fans;
2. Benefit for 1xBet: Showcasing the brand through world-class fighters helps create a deeper connection with the target audience, increasing their loyalty and engagement;
3. Benefits for the fans: They will enjoy enhanced broadcasts and exclusive content, making it more interesting and informative to watch the fights.

What impact will the agreement between the PFL and 1xBet have on boxing?

The partnership between the Professional Fighters League and the betting industry has the potential to have a significant impact on the development of MMA, helping to commercialise it and expand its audience. In addition, the partnership between the two major organisations could lead to an increase in the number of people involved in betting on MMA, thereby strengthening the links between the sports and gambling industries. Not to be overlooked is the contribution to the careers of the fighters themselves, as the partnership will have a positive impact on their salaries through media support.

Who else can partner with 1xBet?

In addition to sports leagues and clubs, 1xBet works with a large number of entrepreneurs, arbitrageurs, webmasters, mobile app developers and bloggers from all over the world. The bookmaker has created its own affiliate programme which offers favourable conditions, including the opportunity to earn up to 40% of the company's turnover.