1xBet and LOSC Lille sign an agreement

With the rapidly growing sports betting market and the increasing globalization of football clubs, partnerships between bookmakers and sports teams are becoming increasingly important. Bookmaker 1xBet has announced an agreement with French football club LOSC Lille to expand its presence in strategically important regions. How this partnership will affect the football world and the betting industry, and how it will benefit both parties, is discussed in this article.

How 1xBet and LOSC Lille co-operate

The bookmaker has signed a deal with French football club LOSC Lille. Under the terms of the agreement, one of the world's largest bookmakers will become Lille's regional partner in the Middle East, North Africa and Sub-Saharan Africa until the end of the 2024/25 season.

Under the terms of the agreement, 1xBet will have the right to use the French club's logo and collective images of Lille FC players in its advertising campaigns. In addition, the bookmaker's advertising will be broadcast during the club's matches in the French championship.

Alex Summers, the brand's spokesman, said that they are very excited to be working with such a famous football club. The company will provide Lille FC fans with a new online betting experience. There will also be a range of activities on both sides' social media accounts.

How the Agreement Affects and Benefits Each Party

The agreement between 1xBet and LOSC Lille could have a significant impact on the world of sports, football and betting. For the sports community and especially for football fans in these regions, this partnership will bring new forms of interaction with the club through various advertising campaigns and social media activities, which will increase audience engagement and interest in football in general. In the betting world, this partnership can expand the market and attract new customers to 1xBet by stimulating interest in sports predictions.

For 1xBet, the benefit is to strengthen its brand on the international stage, especially in regions with a growing interest in football. The opportunity to use the logo and images of Lille FC players in its promotional materials will create associations with a successful and popular football club, which will increase the brand's credibility among potential customers.

LOSC Lille will also benefit from this agreement. In addition to the financial support from 1xBet, the club will receive additional exposure and recognition in the Middle East and Africa regions, which could lead to a growing fan base and increased international presence for the club.

1xBet is a reliable partner to all

In addition to working with famous football clubs, the bookmaker also offers partnerships to traffic professionals such as arbitrageurs, website owners, mobile app developers, targeting specialists and bloggers. Their flexible affiliate program allows you to earn up to 40% and offers numerous ways to monetize your traffic and grow your audience.