Arbitrageur’s Dictionary: A Guide to Key Terms

An arbitrageur is a specialist who organizes the process of buying and reselling traffic for a monetary reward. If you decide to try yourself in this field, familiarize yourself with our vocabulary to make it easier for you to master the training and get into the workflow faster.

Basic concepts about traffic arbitrage

Traffic arbitrage is a strategy for earning money on the Internet: an arbitrageur attracts users on one site and redirects them to another in order to make a profit;

Affiliate program is a way of cooperation, in which companies that want to increase their income, attract arbitrageurs to work for monetary remuneration, so that they through their activities on the Internet to spread information about them and encourage users to make a targeted action, for example, register on the site or make a deposit;

Coverage is the percentage of users who viewed the advertisement to the number of potential visitors the advertisement was designed to reach;

Conversions are the total number of visits to a page or site;

Referral is a user who registered after clicking on an affiliate link;

Lead is a user who clicked on the ad and performed a targeted action;

Advertiser is an advertiser or customer who sends offers and pays a fee;

Landing Page is the home page of a website where a user lands after clicking through from an advertisement;

Tracker is a tool that allows you to analyze your advertising campaign and drive traffic;

Creative is a marketing tool that an arbitrageur uses to attract traffic;

Vertical is a group of offers targeting a specific audience;

Conversion is the percentage of customers who converted from potential customers to those who took a targeted action.

What are the marketing tools?

Marketing tools are promotional materials provided by a brand that an arbitrageur can use to promote the company;

Banner is a graphic image that includes promotional context;

Referral link is a tool that identifies the arbitrageur by linking him or her to a specific offerer;

Promo code is a part of a marketing strategy that aims to incentivize new users to register on a brand's website and make a deposit;

Widget is a graphical application on a website page that extends the functionality of a gadget or online platform and provides the user with useful information;

Showcase is a list of offers from banks or financial organizations, which the arbitrageur uses to make the site the most convenient and understandable for visitors and to help attract traffic;

Mailings is sending letters to users who make up the target audience.

What payment models are there?

CPC (Cost Per Click) is a model where advertisers pay for users to click on banners, for example;

CPV (Cost per Visit) is a model in which a user is paid for visiting a landing page for a specified amount of time;

CPS (Cost Per Sale) is a model in which the arbitrageur receives a commission or percentage of the actual sale of a product or service;

CPA (Cost Per Action) is a model in which a company engages an arbitrageur to promote its brand and pays only for a specific action taken by the customer;

RevShare (Revenue Share) is a model in which the arbitrator receives a percentage of the revenue from working with the referred client.

Additional information for the arbitrator

A/B testing is a marketing research method that aims to increase the conversion rate of home pages and study the behavior of the audience when visiting websites;

API is a data exchange protocol, thanks to which you can receive requests from potential customers and automatically send them answers;

Dorway is a web page or site that helps redirect users to a resource where information about an affiliate program is posted;

Sub-identifier is a way of separating links and tracking their individual effectiveness;

Cloaking is a method of spoofing the content a visitor sees when they go to a website;

Organic traffic is when a customer finds a site in a search engine;

Referral traffic is when a customer clicks on promotional material such as links;

Antifraud is a tool to block fake traffic, such as that consisting of bots;

Contextual advertising is a type of advertising where ads are shown according to content;

Targeted advertising is ads that gather traffic through parameters set to a targeted audience;

Native advertising is a method of promotion that does not use direct or even indirect messages with calls to purchase;

Sweepstakes is a product giveaway that requires the user to register;

Hold is a certain amount of time for which the advertiser confirms the actions of customers attracted by the arbitrageur.

Useful articles for arbitrageurs

On our site there are training guides, after reading which you will find answers to such questions as:

1. What is traffic arbitrage?
2. What is targeted advertising?
3. What is an affiliate program?
4. What is Revenue Share?
5. What is CPA?

To go to the article, simply click on the topic you want to explore in more detail.

FAQs