What is Revenue Share (RevShare)?

Nowadays, people working in different fields, including arbitrageurs, webmasters and bloggers, are looking for an additional way to earn money to increase the income generated by their online activities. Therefore, they are open to working with companies that offer their affiliate programme.

Affiliates do not drive traffic to the advertiser's site for free, but are paid a percentage or a fixed amount, depending on the payment model. For example, this article is about Revenue Share. Read on to learn about its features and examples.

Revenue Share means

RevShare is an advertising payment model in which an organisation pays a percentage of the revenue generated by working with a client.

Let's take the following situation as an example: an arbitrageur has decided to work with a bookmaker's affiliate programme. He redirects traffic from his resource to the bookmaker's site, new players deposit and place bets, and the company in turn shares the revenue with the affiliate. This is how the amount is distributed among the interested parties or participants.

Advantages of RevShare

There is often a debate in the targeting community as to which is better: RevShare or CPA? In fact, there is no point in comparing these models as they are different. However, revenue share has significant advantages that attract more arbitrageurs than other types of cooperation.

• Affiliates receive stable payouts, such as once a week;
• Some companies offer lifetime commissions, including bookmaker 1xBet;
• Generally you can earn up to 40%, depending on the GEO you choose;
• Accepts many traffic sources.

Disadvantages of RevShare

Of course, like any payment model, Revenue Share has its own drawback — the relatively long revenue growth. It is not for nothing that CPA allows arbitrageurs to earn quickly, while RevShare is more profitable in the long run. RevShare will bear fruit if you do not have a small initial capital and are prepared to be patient.

Who would benefit from the RevShare model?

The RevShare model will do the trick:

1. Webmaster. This concept combines the activities of different specialists, webmasters can play the role of: owner, programmer, layout designer, web designer, content manager and optimiser;
2. Blogger. People who manage a channel on different platforms, such as TikTok, Kick, Facebook, Twitch, Pinterest, Telegram, Instagram, Twitter (X) and YouTube.

Remember that no matter what field you work in, it is important to regularly remind your customers about the advertiser, for example a bookmaker's office. Webmasters will find it useful to link their email newsletters to the site to inform their subscribers of exclusive bonuses, and bloggers will fit the format of a channel that publishes predictions for upcoming sporting events. In this way, you can keep your audience interested.

So to answer the question of whether this model of cooperation is right for you, you should consider factors such as the source of traffic, the audience and the financial possibilities.

Suitable Affiliate Programmes

First of all, it's worth sorting out what verticals are available. The most popular verticals on Revshare are: betting, gambling and dating. The first 2 are related to betting services, which include casino, slots, roulette, betting on sports or cyber sports events.

We recommend that you pay attention to the 1xBet affiliate programme, because more than 100,000 entrepreneurs from all over the world cooperate with it and its interface is available in 20 languages, which proves that the company offers favourable conditions.

How much do bookmakers pay for advertising under the RevShare model?

Under the RevShare model, bookmakers typically pay affiliates between 20% and 50% of the net profits generated from arbitrage on affiliate players. There can be several variations on the percentage part:

• Depending on traffic volume, meaning the more players you attract, the higher your percentage.
• Depending on the activity of the players you attracted. For example, your percentage will be higher if players bet frequently and for a long time.

The affiliate programme itself. For example, as a rule, most bookmakers start with 20% guaranteed RevShare, which is quite common, but there are also affiliate programmes with progressive or fixed RevShare.

For a partner, this model seems to be optimal because of the length of the cash flows. The flow of players you bring in will be profitable because of your bets over a long time interval.

Conclusion

In summary, the Revenue Share model will be profitable for those arbitrageurs who know how to competently attract an audience with the help of marketing tools and successfully merge traffic to the advertiser's site.

FAQs