Promoting bookmakers on Twitch

Twitch is a platform where millions of people come every day to communicate, interact and co-create live entertainment content. Bookmakers create affiliate programs where they partner not only with website owners and bloggers, but also with streamers. Read on to find out how to multiply your earnings by advertising bookmakers on the video streaming service Twitch.

Who can be an affiliate?

Anyone can become a partner. In the case of Twitch, you must have your own account on the platform where you actively create content by going live. The subject of the content can be different, the main thing is that it does not violate the rules of the Twitch video streaming service. Avoid:

• Self-destructive behavior;
• Violence and threats;
• Disclosure of private information;
• Discrimination based on national origin, religion, gender identity, and sexual orientation;
• Violation of the law;
• Fraud.

For example, if you want to target an audience that is interested in betting, cover the latest sports news or share your opinion on predictions for upcoming games. People who prefer football are more likely to click on a link, use a promo code or click on a banner than other users. However, your choice in sports is not limited, as betting companies offer events not only on soccer, but also on tennis, basketball, volleyball, hockey, golf, boxing and other sports disciplines.

As well as sports, you can broadcast computer or multiplayer games on Twitch. Cybersports is very popular, including in betting. This is the easiest way to attract an audience. When choosing a game, we suggest you look at Counter-Strike, VALORANT, Dota 2, League of Legends, PUBG, Fortnite, Minecraft, World of Warcraft, Overwatch 2, Genshin Impact, Dead by Daylight, World of Tanks, Honkai: Star Rail and Stardew Valley. Streaming a cyber sport on Twitch that a bookmaker has bets on is a great chance to attract relevant traffic, especially when there are big tournaments going on.

Twitch's rules regarding betting

Twitch recognises that some users work with brands and may post promotions, which is content that describes, uses or promotes certain services. The platform allows advertising provided it complies with the Terms of Service and applicable law.

The community rules include a list of bookmakers whose brand it is strictly forbidden to promote, share their links or affiliate codes. Related domains are also forbidden. Therefore, check that the bookmaker you cooperate with is not on this list.

In addition, video streaming service Twitch allows streaming of fantasy sports, sports betting and poker sites. However, it prohibits sites that include slot machines, roulette or dice games.

How do I start making money on Twitch?

You've chosen a content theme and are ready to start advertising. To do this, use the "Marketing Tools".

For example, attach a bookmaker's logo at the top of the broadcast. The viewer will be interested in why you did this, so go to the description and find a unique promo code.

Note that in Twitch there is an option to add clickable banners in the description of the stream, which will take a person to the main page of the bookmaker's office or to the registration window. This way, the potential player will use the referral link and will be assigned to you.

As we mentioned earlier, promotional materials become available for use after registration in an affiliate program. To become a partner, go to the website and click on the "Register" button located on the homepage. Then provide the requested data, attach a link to your account, select a category and preferred language.

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