How do I promote bookmakers in VK?

Many bookmakers offer the opportunity to become a member of their affiliate program. If you know how to make money on the Internet, have a good understanding of how to attract the attention of your audience to your blog, how to keep them interested on a regular basis and, as a result, redirect traffic to the advertiser, you as a partner will be able to % of the income of a bookmaker. Read on to learn how to create quality content and run a successful advertising campaign in the social network Vkontakte to start earning passive income.

Ways to promote bookmakers in VK

As in any other social network, promotion methods are divided into paid and free. In order for everyone to start earning from an affiliate program, in this section we will list all possible methods.

Can I promote bookmakers in the VK advertising service?

VK Advertising is a service to promote various projects and increase brand awareness in social networks. The answer to the question is no, you cannot directly advertise the services of a bookmaker's office in this way. This is due to restrictions in the rules of the community. However, there is an option that you can take advantage of to avoid being banned.

First of all, let's understand how the service works. What can be advertised: communities, websites, lead forms and applications. So we need websites and applications. If you are a webmaster or developer, this option will be great for you.

You can buy an ad in VK Advertising that will attract an audience to the website or mobile application that is related to sports. For example, to create an information resource dedicated to current news in the world of football. Then in the products themselves you can already place bookmaker's advertising banners, promo codes and referral links. Technically, you are not violating Vkontakte's policy, since the advertising campaign will be for a project that is not related to betting or gambling.

Can I advertise bookmakers in the VK community?

If you do a global search, you will clearly see that betting communities exist, are growing and gaining an audience. So the answer to the question is yes, you can promote bookmakers in this way.

However, the authors of such communities follow certain rules, such as:

1. Do not include referral links, including in the description, publications and comments. You can replace them with promo codes as they will not be penalised by moderation;
2. Include a disclaimer in the description or anchored post stating that you are not encouraging subscribers to take active action and that your community is for information only. Example disclaimer: "Predictions are for informational purposes only".

If you still feel that a link is a more effective way to run an advertising campaign, you can redirect your audience from your VK community to your Telegram channel.

Is it possible to advertise bookmakers in VK Clips?

Yes, you can post memes, football clips or predictions. The marketing strategy is the same: place your unique promo code in the description of the video. However, we must warn you that this method loses a lot in the context of communities, as Vkontakte's recommendations are not very active in promoting betting clips.

How do I capture my audience's attention?

We have prepared a step-by-step guide on how to create, design and develop a community. We have chosen to describe this particular way of promoting bookmakers because it is free and the most effective.

Creation of a community in VK

First you need to choose a name. It can be up to 48 characters long. However, it is recommended that you keep it short and to the point so that users can find it easily when searching. Remember that the title should reflect the theme of your content. Speaking of which, choosing a theme is not least important for promotion, as you need to get your posts seen more often by your target audience. Thanks to this, the community will appear in the smart feeds of the right users and be included in their recommendations. Don't forget to pay attention to the privacy settings, the community should be open so that the content is accessible to everyone. Finally, fill in the description block, which should not exceed 2000 characters.

Community design

So you have created your community, now you need to design it: add an avatar and a cover, set up a short address and connect the sections. This will solve two problems at once: visualisation and optimisation.

Work with content using VK tools

During your promotional campaign, it is important to experiment with releases and analyse audience response. This will make it easier to create a content plan and choose the tools that your subscribers like best, and help you attract new ones.

• Post. This is a traditional and win-win option for attracting an audience. We recommend it as a base as it is easy to execute. It is also the easiest way to post promo codes;
• Articles. The article editor will help you create a full-length article with media files and high-quality layout in just a few minutes. Such materials attract more attention from users because they are easy to open, read and save. For example, you can analyse a recent football match, describe the main points and give a prediction for the next game;
• Video. Vkontakte has added the ability to attach videos to posts. Note that videos and clips are not the same thing. This allows the algorithms to better understand who might be interested in the post and promote the target audience;
• Music. Add audio from the VK Music catalogue to any post to complement it with a suitable track.
• Podcasts. Creating themed podcasts is difficult and energy consuming, but is also a great way to promote bookmakers;
• Stories. They are good because people are already used to the format and like to use it. Use stickers, inscriptions or drawings, organise polls, run competitions. Users have a positive attitude towards interactivity;
• Broadcasts. Broadcast live football matches by superimposing a promo code over the video.

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