How can I promote bookmakers on Instagram?

Bookmakers have created a special tool for cooperation with bloggers — an affiliate programme. Partners collect traffic through their online activities and redirect it to the bookmaker's website. In this way, a bookmaker increases its brand awareness and expands its customer base, while the bloggers receive payment for the traffic. Read on to find out how to advertise betting companies on Instagram.

Ways to promote bookmakers on Instagram

Instagram is a social network for sharing photos and videos. Users have the option to add text to their posts, but the site is world famous for presenting information mainly in a visual format. If you run your blog on Instagram, you can become a bookmaker affiliate to start earning passive income. By registering for an affiliate program, you will get access to unique promotional materials such as banners, promo codes and links. Use them to attract and direct traffic to the bookmaker's website. We offer you to understand which tools can help you in promoting an affiliate bookmaker.

Stories

With Stories, you can share photos and videos that will disappear from your profile after 24 hours if you don't add it to a current Story. Instagram's functionality allows you to make the story more meaningful by adding text, music, interactive stickers, filters and GIFs. This type of promotion is good because you can talk about upcoming events, such as a football match, and make your predictions. In addition, the display of a publication on Instagram is limited in time, which means that the risk of being banned for breaking the rules is extremely low, as the moderation does not have time to detect it. It is worth noting, however, that Stories as a form of PR will suit those who have been blogging for a long time and have built up a base of subscribers. If you are a beginner, it is better to choose a more powerful distribution tool to start an advertising campaign on Instagram, such as "Reels".

Reels

As technology develops, new trends emerge. Clip thinking is becoming more widespread among users, who are developing the habit of perceiving information in fragments, in short and vivid images. This is why the Reels format has become very popular. This feature is similar to the Chinese video-sharing service TikTok. It allows you to record short videos based on existing audio clips from other publications. By promoting a bookmaker through Reels, you have a high chance of reaching a large audience on Instagram. As a result, you will be able to attract many new potential customers.

IGTV

The unique feature of IGTV is the length of the video. Unlike reels, you can share a video that lasts from 1 minute to 60 minutes. The duration limit varies depending on the device you are uploading from. This format also offers more detailed statistics, including viewer engagement and retention. IGTV is a great loophole for betting PR as the ads are not as visible and obvious to moderation. For example, you can integrate a promo code by superimposing it on the video for a few seconds and repeating this operation, let's say, 3 times. In this way, if the video lasts an hour, it is unlikely that Instagram moderation will see it from beginning to end. The ad will only be noticed if the video is scrolled through and accidentally paused at the moment it is displayed.

Hashtags

Not the most obvious method in the context of bookmaker promotion, but it has its place too. Hashtags help you find the information you need quickly. Thanks to this method, users can go to your profile themselves by simply typing in a hashtag, similar to a search engine query. And they will be interested in what you have to offer. You can add a hashtag to any publication on Instagram.

Ads Manager

The methods described above are free, whereas Ads Manager is a paid service offered by the Instagram social network itself. It is a versatile tool for creating ads, managing their geo-location and time of display, and tracking their effectiveness. The difficulty is that the site's policy severely restricts the ability to advertise betting services. This means that if you use the Ads Manager feature and immediately start promoting a bookmaker-partner, your account will quickly be blocked. Therefore, it is better to create an ad campaign first and drive traffic to a white offer with a small budget and then directly to betting. To do this you will need a multi-card issuing service, a multi-browser and a proxy so that there is a different IP address. In this way, you will be able to build an audience on Instagram by warming up your accounts for a few days, or better still, weeks.

Which content topics should I choose?

We recommend choosing a sports theme because people interested in football and other sports are more likely to click on a link, use a promo code or click on a banner than other users. Therefore, you are more likely to attract a target audience that is interested in betting.

Try the following to keep your Instagram content relevant and engaging:

• To find out what's trending, browse the feed;
• Look for blogs on Instagram that are similar to yours to see how they are driving traffic;
• Pay attention to the comments on your posts to find out what content resonates most with your audience;
• Stick to a consistent style on your profile to create an identity;
• There is no ideal posting frequency, but it's worth posting content regularly to maintain engagement.

How to start cooperation with a betting company?

To become a partner, you need to register. To do this, go to the bookmaker's affiliate program website and click on the “Register” button. Fill in the standard registration form, attach a link to your Instagram profile, choose a category and preferred language.

After verification, you will be able to go to your personal cabinet, where you will be welcomed with a message with the actual domain for the affiliate link. This means that you have become an affiliate and are ready to start cooperating.

How much do bookmakers pay for Instagram ads?

The amount you receive for advertising depends on the model you choose: RevShare (Revenue Share) or CPA (Cost Per Action). The difference between them is that CPA allows you to earn money quickly, while RevShare is more profitable in the long run. In addition, in the Revenue Share model, the affiliate receives a % of the revenue from the redirected traffic, while in the Cost Per Action model, as the name suggests, you receive a fixed amount for a specific action, such as registering a player on the site.

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