How to advertise bookmakers on Telegram?

Telegram has over 700 million monthly active users and is one of the top ten most downloaded apps in the world. In addition to messaging, users have access to groups, channels and bots. Since betting companies actively cooperate with bloggers to increase brand awareness and expand their customer base, this platform is also on the list of traffic sources. In this article, you will learn how to become an affiliate and start earning thanks to your activity on Telegram.

Ways to advertise bookmakers on Telegram

As we said before, bookmakers work with website owners and people who blog on various platforms, including Telegram. If you decide to become an affiliate, you will need to build an audience in order to refer traffic. To do this, you can use free promotion methods such as groups, channels and bots.

Groups and channels

First of all, let's understand the difference between groups and channels. Originally, the group format was invented by Telegram to communicate with friends or colleagues, but over time its functionality was expanded and the possibility of making it public was added. People who cooperate with bookmakers have more and more often chosen to create a group instead of a channel, because they do not show Telegram ads, so the traffic is not merged with competitors. To gather a target audience, you post an invitation link on other social networks, attaching a description of the content you offer.

Channels, on the other hand, are suitable for interacting with a wider audience, as demonstrated by the fact that there is no limit to the number of participants. For example, a group can have up to 200,000 users. Channel administrators also have access to detailed statistics to help them track activity. It takes into account metrics such as sources of views and subscribers, whether notifications are enabled, views by hour (UTC), geographic location, and types of reactions (positive and negative).

Please note that you don't have to choose between creating a channel or a group on Telegram. For a more fruitful cooperation you can use both options: you can post information in the channel and discuss it in the group chat. And if you link the group to the channel, you will be able to switch between them and have separate discussions under each post, thus attracting more subscribers and increasing your income.

Stories

It's worth mentioning the Stories feature, which is available in Telegram for both group and channel owners. For example, you can repost messages that mention a promo code. A copy of the message is added to the history, which can be moved, scaled and enhanced with various design elements. When viewing the history, there is an option to jump to the original post in the channel by simply clicking on the text. In addition, you can add a referral link to the history so that the user is immediately redirected to the bookmaker's website. In order to analyse whether this method attracts enough traffic, check the statistics, which include a detailed graph.

Recommendations

We will discuss what content is most suitable for promoting bookmakers on Telegram, but now we will tell you how the recommendation algorithms in the app work. When joining a channel, the user sees a list of public channels with similar topics. They are automatically selected based on the intersection of the audience. The list can also be viewed on a separate tab in the channel's profile.

Bots

Bots are small programs that work directly inside Telegram. In order to increase their betting winnings, many players use them to determine the most likely outcome of a match based on statistical analysis.

You don't need any programming skills to create a bot. You can simply use a special constructor provided by Telegram. For example, in the constructor you can write an algorithm of actions for the bot, so that when a user clicks on a certain button in the menu, it sends promo codes and actual links to your bookmaker. The main advantage of this method is that bots can send mailings to their subscribers based on certain criteria, such as language or device.

Content topics in Telegram for bookmakers advertising

If you decide to become a partner of a betting company, the most important thing you need to have is a blog, and what kind of topics it will be is not important at all. However, since you will be promoting the services of a bookmaker, it is unlikely that users interested in art or cooking will want to place bets. We recommend a sports theme because people who actively follow their favourite football team will most likely prefer to bet on them to win the match.

As well as highlights and news, analyse the current form and motivation of the players and share your opinions. Use the following criteria for your analysis:

• Results of recent matches;
• Position of the teams in the tournament;
• Number of rest days since last match;
• Results of home and away matches;
• Disqualifications and player injuries.

To summarise, you need to provide an affiliate link or a promo code. Both have a unique identifier that allows the bookmaker to know that it was you who brought potential players to the site.

Telegram's policy on betting

Telegram is known for its liberal policies, also in the field of betting. Therefore, this platform is ideal for promoting bookmaker's services.

However, in order to combat fraud, spamming and other types of abuse and misconduct, Telegram moderators may review posts that receive complaints from users. If, after review, the moderators confirm that a post is spam, your account may be temporarily suspended.

To avoid potential problems, don't make your blog all about advertising, as this can alienate your audience. Instead, stick to a system, for example, write 5 posts exclusively about sports and integrate advertising in the 6th post. Or you can promote your bookmaker once and stick that post at the top of the screen.

How to become an affiliate?

The promotional material that you will use to promote your bookmaker on Telegram will be available after you register in its affiliate programme. In the form, specify login and password, additional and contact information, as well as payment details. When the check is completed, you will be able to go to your personal cabinet, where you will be greeted by a message with the actual domain for the affiliate link. This means that you have become an affiliate and are ready to start cooperation.

In general, bookmaker companies offer 2 payment models for attracted traffic: RevShare (Revenue Share) and CPA (Cost Per Action). In the RevShare model the partner receives a % of the betting company's revenue, while in CPA you get a fixed amount for a specific action, for example, for registering a player on the site.

FAQs