Promote bookmakers on Pinterest

Bookmakers are open to cooperation with people who are active on the Internet and have an audience, including in Pinterest photo hosting. Through affiliate advertising, they increase brand awareness, expand their client base and, accordingly, increase their income. In this article, you will learn how to get an additional way to earn money by becoming an affiliate.

Ways to advertise on Pinterest

According to the statistics on the official website, 498 million people use Pinterest every month. Depending on the user's actions, the feed shows pins, accounts and companies that may be of interest to them. We will tell you how this can be used to promote bookmakers.

Pinterest Features

First, it's important to understand how it works. Pinterest is a photo hosting site that you can use as a tool to find ideas. You can add images, save your favorites to boards, and share them with other people. You can also search for specific pins using keywords and view interactive statistics to explore demographics, topics and user behavior. All of this helps you target your audience and create more effective publications.

How to apply bookmaker promos on Pinterest?

You can use promotional materials, including banners, which will be available after you sign up for an affiliate program. Upload promotional images to Pinterest to attract potential players. They may contain the bookmaker's logo as well as a promo code with a unique identifier.

This resource is good in that it is unlikely that your account will be banned, but if you want to minimize that chance, try to maintain an account on a specific topic. For example, you can upload sports-related photos and videos. Post about popular sporting events or world-famous football players.

Add a description to such a post, including the referral link and promo code. To make the post seem more organic, add your opinion about what is happening in the posted image or video.

There is also an alternative way to do PR: create a business account. This method is attractive because it is not only free, but also gives you access to professional tools such as analytics and advertising. You can analyze your total audience based on the following criteria by converting your personal account to a business account:

• Period;
• Age;
• Gender;
• Location;
• Device.

Thus, after that you will be able to change the settings so that the system recommends your publications to a specific circle of users. We recommend that you set the age limit right away, as betting is intended for players who have reached the age of majority.

Authors can also mark brands or companies they cooperate with in the pin. The partnership tag will then be automatically added when published. Brands must approve the tag in order for their name to appear as a tag.

Even if your bookmaker-partner isn't registered on Pinterest, you can still share a partnership with them, but the name just won't appear. This will even be a plus for you because the traffic will increase, but the chance of being blocked won't.

Pinterest's Terms of Use

The photo host allows users to add links to content outside of the Pinterest platform. Compared to other platforms, affiliates often avoid distributing links and replace them with promo codes. Here, you can safely use both methods.

However, there is a nuance in the rules of the Pinterest platform that states that if your content is commercial in nature, you should clearly inform your audience. Add additional details, such as using the hashtag "commercial" to indicate that your content is published as part of a paid partnership. Or tag it with the special tool we mentioned above about business accounts.

How to become a bookmaker's affiliate?

In order to become an affiliate, you need to register. To do this, go to the site of the bookmaker's affiliate program and click on the “Registration” button.

In the opened window, you will see a form that you will have to fill in. In the empty fields specify the requested information, attach a link to your account, select a category and preferred language.

When the verification of the data you have provided is completed, you will be able to go to your personal cabinet, where you will be greeted with a message with the actual domain for your affiliate link. This means that you have become an affiliate and are ready to cooperate.

What types of collaboration models are available?

Having a blog on Pinterest and an account in an affiliate program is not enough for cooperation, as you will not be able to receive payments for your activity until you decide on a payment model. RevShare (Revenue Share) and CPA (Cost Per Action) are the most common.

The difference is that in the RevShare model the affiliate receives a % of the revenue from referred traffic, while in the CPA model you get a fixed amount for a specific action, for example, for registering a player on the site. To sum up, CPA allows you to make money quickly, while RevShare is more profitable in the long run. We recommend that you pay attention to the Revenue Share model. By choosing it, you will start earning even if you do not have any new registrations, as previously referred players will continue to place bets.

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