How do I advertise bookmakers on Facebook?

Bookmaker companies develop affiliate programs to increase their client base and, accordingly, their profits. To do this, they attract the owners of blogs to cooperate with them on various platforms, including Facebook. So if you have your own blog on Facebook or want to create one, read on to find out how to become an affiliate and benefit from this additional income.

What topics should a blog be in order to become a bookmaker's partner?

In general, there are no restrictions, you can blog on Facebook about any topic, but we recommend that you choose a sports-related topic as you are more likely to attract an audience that is interested in betting.

For example, the post below starts with the actual information about the upcoming match, followed by the referral link and promo code.

Methods of promotion

To merge traffic from Facebook, you need to make it appear first. You can write a blog regularly, publishing forecasts and news, so that the social network's algorithms will show it as "recommended" to users in their feeds. This method of promotion is good because it is free.

Additionally, you can use the advertising tools Facebook offers.

Facebook Ads

The Facebook platform provides an Advertising Cabinet which includes a tool called "Ads Manager". Ads Manager is a special control panel where you can create, manage and analyse your advertising campaigns.

However, the Facebook social network severely limits the ability to advertise bets due to the site's policies. The terms and conditions stipulate that you must first obtain written permission to advertise, and you must also agree to run an advertising campaign only in countries where sports betting is permitted. However, even if you comply, there is no guarantee that you will not be banned over time. Facebook's rules are constantly changing and it can be difficult to keep track of them. Therefore, it is better to create a campaign first and drive traffic to a white offer with a small budget. Arbitrageurs prefer to use cloaking services in such situations. The services cost money, but they save you time by not having to repeat all the steps.

Arbitrage schemes are divided into white, grey and black schemes. White schemes include all those schemes that involve honest ways of getting traffic to legitimate offers. This is usually any advertising that does not contain prohibited content.

Here's all it takes:

• Advertising budget;
• Multicard service;
• Proxy to have different IP address;
• A multi-browser to register accounts through.

This allows you to build an audience by warming up your accounts for a few days, or better yet, weeks. It is common practice for Facebook to block new accounts that decide to run ads immediately, so it is worth being patient and spending a little more time to reap the benefits later.

How to become an affiliate?

You've got a blog on Facebook that's generating traffic, now all you need to do is direct it. To do this, you need to register in an affiliate program to get access to the bookmaker's marketing tools, with the help of which you will start earning.

On the home page, click on the “Register” button. Then enter the requested data, attach a link to your Facebook blog and select a category and preferred language.

Don't forget to check the box at the bottom of the form, thus confirming that you accept the company's terms and conditions.

Once the verification is complete, you will be able to go to your personal account where you will be greeted with a message with the actual domain for your affiliate link. This means that you have become an affiliate and are ready to cooperate.

In the personal cabinet you will find referral links, banners and promo codes, which in their turn have a unique identifier that allows you to understand which affiliate brought players and thus fix them on the affiliate account.

Models for co-operating

Payouts are usually made weekly if the earned funds exceed the minimum required for withdrawal. In most cases, bookmakers offer partners to cooperate on RevShare and CPA. CPA allows the owner of an advertising platform to earn quickly, while RevShare is more profitable in the long term.

RevShare (Revenue Share)

If you choose the Revenue Share model, you will receive a certain percentage of the revenue from working with the referred client. The advantage of this model is that you will receive payments during the entire period of cooperation with him.

CPA (Cost Per Action)

If you choose the Cost Per Action model, you will be paid when a player performs a specific action. For example, registering on a bookmaker's website.

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