Promotion of bookmakers in TikTok

Betting companies are interested in regularly expanding their client base in order to increase their income. Therefore, they attract bloggers to cooperation, working with them under the CPA or RevShare model. This article will be useful for those who want to start or are already active in the social network TikTok, as this platform is also included in the list of traffic sources. Read on to find out how to become an affiliate and what you need to do.

How do I promote bookmakers on TikTok?

You can promote a bookmaker using promotional materials such as banners, referral links and promo codes. They are available after registering on the affiliate program website.

The short video creation and viewing service TikTok offers several ways to promote content through recommendation feeds and broadcasts. A well-designed profile can also be a powerful brand PR tool.

Let's take a closer look at how to build an audience on TikTok and then redirect traffic to the bookmaker's platform.

TikTok Recommendations

Recommendations is a feature in TikTok that allows each community member to discover different content. The system takes into account factors such as likes, shares, comments, searches, and content topics when determining which content to recommend. Creators can use the analytics tool developed by TickTock to track the popularity of their videos. Key metrics:

• Total play time;
• Average watch time;
• Watched full video;
• New followers.

If you want to read the stats in more detail, go to the Viewers and Engagement sections.

You can find information about viewer types, gender, age, and geographic location.

You'll also learn about traffic sources: for you, search, other, personal profile, sound, following.

Content that doesn't make it into the Recommendation Feed can still be found in other ways, such as through search or by subscribing to an account. In the former case, it is important to include keywords and phrases in the video description. If a post does not receive a large number of views, it may be due to a lack of audience interest or a violation of TikTok rules.

This gives you the opportunity to experiment with content to see which topics and formats get the best response. After the analysis, choose the best way and start your advertising campaign.

Separately, it is worth mentioning how TickTock personalizes the recommendation feed. It is based on the following factors:

1. Region — recommendations are provided according to local standards and cultural norms;
2. The language installed on the device;
3. The device's operating system;
4. Videos the user has recently interacted with.

TikTok broadcasts

In addition to publishing your videos on TikTok, you can also go live. This will help you engage your audience because any shared experience brings you closer together. By experimenting with different ways to promote your videos, you can attract more traffic and increase your earnings.

Live Studio

Live Studio is a subcategory of live broadcasting on TikTok. It's different from the usual ones in that you don't have to show your face. You can turn on screen sharing and broadcast the process of playing a mobile game, for example.

Your Profile

The design of your TikTok profile plays an important role in attracting subscribers. Choose an image and add a description that matches the content topic. This will help users understand if they want to be notified of updates to your account. You can also place a promo code or affiliate link right in the profile header.

What content topics would be suitable for a partnership with betting companies?

If you decide to become a bookmaker's partner, the most important thing you need for cooperation is to have an account in TikTok, and what kind of topics it will be is not important at all. However, due to the policy of the short video service, we do not recommend to promote the services of the bookmaker directly. What kind of content is suitable for partnership and will comply with the rules of the platform?

Clips from soccer games

Vines, or more aptly named modern trends — edits, have gained crazy popularity among users on all platforms, including TikTok. You can create a video using clips from a recent soccer game and add music or a soundtrack. Be sure to include hashtags like #football, #sport, #ChampionsLeague, #edit in the description to increase the chances of the post being recommended. In addition, as we wrote earlier, keywords will allow users to find the video thanks to the search function. Clips of football matches are unlikely to attract the attention of moderation, so you can safely mention a promo code in the description.

Predictions

A prediction is a selection of the most likely outcome of a sporting event. People interested in betting often listen to the opinion of experts in order to win. If you know how to analyze the current form and motivation of football players, you can occupy this niche. Besides, choosing this topic will definitely attract the target audience.

Past sports event analysis

At the end of a game, fans feel both positive and negative emotions. To better understand the team's win or loss, viewers look for breakdowns of key moments. Use logic and observation to give your audience answers to their questions. If it's a series of games, you can suggest what criteria to look for when placing a bet based on the results of the previous games.

Cybersports

Since TikTok gives you the option to enable screen demos, you can stream mobile, PC or multiplayer games. Streaming cyber sports is a great way to attract relevant traffic, especially when major tournaments are taking place.

TikTok's betting policy

TickTock prohibits the display or glorification of gambling, including casino games, sports betting, fantasy sports, bingo and lotteries. For this reason, we recommend that you choose content that touches on, but is not directly related to, gambling.

How to start cooperation?

The starting point in cooperation will be registration in an affiliate program and the choice of payment model for advertising.

Affiliate Program Registration

To register in the affiliate program, go to the site and fill out a special form with personal and contact information. Also attach a link to your account, select a category and language.

After data verification, which will be completed within 24 hours, you will be able to go to your personal cabinet, where you will be welcomed with a message with the actual domain for your affiliate link.

Advertising fee model

Before starting cooperation, many people wonder how much bookmakers pay for advertising. The amount you receive depends on the payment model you choose. RevShare and CPA are available to you.

RevShare (Revenue Share) is a payment model where a bookmaker pays a % of the income from cooperation with the referred player. CPA (Cost Per Action) — a payment model in which payments are made only when the player performs a certain action, for example, registering on the site.

It makes no sense to single out one particular model and say that it is better, because they have a completely different mechanism. CPA allows you to earn quickly and RevShare is more profitable in the long run. However, the second one still has an advantage because you will receive income even if you do not have any new registrations because the previously brought players will continue to make bets.

FAQs