How can I promote bookmakers on Twitter (X)?

Betting companies cooperate with bloggers through an affiliate programme, the main aim of which is to increase brand awareness and grow its customer base. It accepts various traffic sources, including the social network Twitter (X). Read on to find out how you can become an affiliate and get a passive source of income.

What bookmaker promotion methods can be used on Twitter (X)?

Unlike other platforms, the social network X, formerly known as Twitter, provides users with a huge library of useful content creation tools. Use one of them to start a great promotional campaign for a bookmaker.

Posts

The most common publishing format on Twitter is a post. These are similar to text messages. You can also add media such as images, videos (the maximum video length allowed is 2 minutes and 20 seconds), GIFs or polls to increase audience engagement. Sometimes a single post is not enough to express a thought. In this case, try branching. A branch is a series of related posts. You can use them to provide additional context.

Be sure to include hashtags in your posts for better search performance. This feature was developed by Twitter to help users find posts on topics of interest. It makes your blog easier to find because you're tagging it with keywords. The most popular hashtags often become trending topics. Trending topics are determined by a special algorithm and are displayed by default based on your reads, interests and location.

Twitter's policy allows you to add referral links to in-text posts, which is one of the main benefits of the social network. However, please note that all URLs placed in posts are shortened using the t.co service. This is to ensure that the maximum number of characters per post is not exceeded. In addition, this service measures data such as the number of clicks on a link to determine relevance.

By posting, you can see the results in real time. The following data is taken into account:

• The number of people who have seen the post;
• The number of people who took an action after viewing it;
• The number of people who watched your video;
• The number of people who clicked on a link.

Live video streaming

You don't have to leave Twitter to broadcast live, as the site offers this option. We recommend that you set the geo-location and description before you start broadcasting to attract the necessary traffic. This information will appear as a post on your profile and in your readers' feeds. You may overlay the betting company's banner on top of the broadcast, but please note that it is prohibited to publish or display video content that contains third-party advertising, including sponsor's graphics, on the platform without prior authorization.

Spaces

Create an audio room on Twitter to communicate in voice mode. You can give it a name that other users will see. You can use it to set the tone of the conversation and introduce the topic. Let your audience know you've created an audio room by tweeting a link to it. Or let them know in advance by making an announcement and attaching it to your profile. Announcements build user interest, especially if the information is reposted. Note that if you schedule an audio room in advance and ask users to turn on reminders, they'll be more likely to join. This is not the most obvious way to promote your bookmaker on Twitter, but it is effective because of its unobtrusive nature. For example, when discussing upcoming events such as football matches, you can recommend using a promo code that users will find in the description.

Twitter (X) Policy

We are happy to inform you that Twitter does not review or remove content, as the social network is committed to freedom of speech and action. However, users may complain about your posts and moderators will intervene to resolve the situation. This can happen if the posts lack a warning about their commercial nature. To avoid complaints, simply post with hashtags such as #advertising, #paidcooperation, #sponsor.

In addition, as mentioned above, it is strictly forbidden to post and share video content that contains brand advertising, such as a logo, on the platform without prior permission. It is very easy and quick to get permission, you just need to write to the Twitter support team. You will not receive a rejection as there is no ban on bookmaker PR.

Tips on how to create content

The first thing you should do is create your Twitter profile. Here's what you'll need:

• Profile image. Choose a recognisable image to build trust with your audience and attract more traffic;
• Header image. The headline is like a billboard or showcase, use it to share something new or relevant;
• Biography. Use 160 characters to talk about what you do, the value you provide and why someone should subscribe to you.

Once you have set up your profile, you will need to fill it with content. You can choose any subject you like, but since you have decided to become an affiliate, the best choice will be sports, as people who actively follow their favourite football team will probably prefer to bet on them to win the match. For example, you can share your opinion by analysing the current form of athletes and making predictions.

How do I become a member of an affiliate programme?

To become an affiliate and get access to marketing materials, you need to register. To do this, go to the affiliate programme website and click on the "Register" button.

When the window with the form opens, fill in the blank fields with the requested information, attach a link to your Twitter account, select a category and preferred language. When the verification of the specified information is completed, you will be able to go to your personal cabinet, where you will be greeted with a message with the actual domain for your affiliate link. This means that you have become an affiliate and are ready to start cooperation.

How much do bookmakers pay for advertising on Twitter (X)?

The amount you receive for traffic referred from Twitter depends on the payment model you choose to work with. It can be either RevShare (revenue share) or CPA (cost per action).

We recommend that you choose to be paid on a revenue share basis, as this will allow you to generate revenue even if you do not have any new sign ups, as previously referred players will continue to place bets.

FAQs