What is the value of targeted traffic to an advertiser?

It is not profitable for advertisers to pay only for visiting their site, it is important to them that a potential client stayed and spent his money, i.e. used a service or bought a product. The probability that the target user will take the necessary action is higher.

Is it possible to make money from traffic arbitrage?

Of course you can. You don't even need to get a higher education to become a specialist. It is enough to learn the theory and then put it into practice a couple of times to acquire skills and start earning.

Table of Contents

Selling traffic on the Internet

Table of Contents

What is the meaning of "traffic sale"?
Where to get the traffic?
Examples of how you can attract traffic
Who buys traffic and for what?
Affiliate programs for selling traffic
FAQs

With the development of technology there are more and more ways to earn money on the Internet, for example, arbitrageurs and webmasters can engage in selling traffic on the network. Under the term “traffic”, which means movement, experts mean the flow of users entering a particular resource, whether it is a website, blog or social network account. After reading this article, you will get answers to such questions as: “How to sell your Internet traffic?”, "Why buy traffic?" and "How to raise the interest of the audience to attract traffic?".

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What is the meaning of "traffic sale"?

First of all, we suggest to understand the terminology. Selling traffic on the Internet is redirecting the audience from point A to point B for a monetary reward. As a rule, you place a banner, teaser, contextual and/or targeted advertising, referral links and get income from displays, transitions or actions of users. Thus, in order to start selling traffic you need to have it.

Where to get the traffic?

To attract an audience, you can choose a resource depending on your interests, skills and budget. For example, a webmaster can use his own site, as well as mirrors. Arbitrageurs will perfectly be able to organize an influx of people not only on the site under SEO traffic, but also in mobile applications. Bloggers have the opportunity to attract the interest of users by choosing any social network, including TikTok, Kick, Facebook, Twitch, Pinterest, Zen, Telegram, Instagram, Twitter (X) or YouTube.

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Examples of how you can attract traffic

Attracting traffic requires effort and time. You need to come up with quality content, update and improve the project on a regular basis, and run advertising campaigns.

Ways of how to attract traffic:

Contextual advertising. It is displayed in search engines, mobile applications, websites and other resources, in the form of text and graphic ads. It is created on the basis of the topic that interests the user when he enters a query in the search;
Teaser ads. It attracts the attention of users with intriguing content. Typically, the ad consists of a photo, a provocative headline, and brief text;
Banner ads. This is a graphic image of an advertising nature, which not only visually hooks the user, but also contains text that encourages to click on the banner.

Thus, the more clicks on the ad or link leading to the resource, the more visitors who can become potential customers. However, a high conversion rate is not a guarantee of success. Let's say that the resource was visited by 1000 users, but only 50 registered. This is due to the fact that it is important to attract so-called “targeted” traffic, that is, relevant.

For example, you have a site dedicated to sports. Therefore, it would be logical to predominantly attract men from 20 to 50 years old. If you run an advertising campaign for an audience consisting of housewives who are interested in cooking recipes, the system will not work: the wrong people come, so they do not make targeted actions.

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Who buys traffic and for what?

Often it is some business, that is, a brand that is interested in expanding its customer base and increasing sales. To do this, they cooperate with specialists who are willing to “share” their traffic for money. Usually they turn to those resources that publish content of similar topics. Accordingly, bookmakers prioritize sites about sports, entrepreneurs who sell baby strollers are likely to want to partner with women who blog about motherhood in the social network.

Of course, you can make a deal with an advertising broker, but we recommend paying attention to a more profitable option — to join an affiliate program.

Affiliate programs for selling traffic

An affiliate program is a form of business cooperation where each party benefits from it. When choosing an affiliate program, you should carefully study the terms and conditions offered to you by the advertiser.

Access to statistics. A good advertiser will give you the ability to analyze results so you can understand whether your marketing strategy is working or not. You should have access to information on the number of customers referred, deposits made, and more;
Long-term earning potential. Some affiliate program creators are willing to cooperate exclusively for a specific period of time. We advise you to trust those who will provide you with a lifetime commission;
Availability of a personal manager. It will be many times easier to promote an advertising campaign if you have support;
Stable payouts. For those who plan to sell traffic, it will be beneficial to work on either the RevShare or CPA model. Cooperating on Revenue Share, you will receive a % of revenue, and on Cost Per Action a fixed amount. But regardless of the payment model, the money should appear on your account on time, without delays.