How do I promote bookmakers on Kick?

Bookmaker affiliate programs attract entrepreneurs and bloggers from all over the world, offer a multi-lingual interface and favorable conditions for both sides of cooperation. Companies accept traffic sources from different platforms, including Kick. Kick is a fast-growing live streaming platform that encourages authors to express themselves freely and create diverse content. Read on to learn how to advertise bookmakers on Kick and start making money from it.

Can I promote bookmakers?

The creators of the Kick platform set aside “Slots and Casinos” as a separate category, which, by the way, is the second most popular after “Just Socializing”. This means that not only are you allowed to advertise betting companies, but you can also choose betting as the main topic for content.

Ways to promote bookmakers on Kick

As Kick positions itself as a live streaming platform, the main way of promotion will be live broadcasts. We suggest that you consider all the nuances, including the functionality of recommendations, rules, as well as the theme of the content.

How do the recommendations work?

The strength of the streaming service is the wide coverage of GEO, because if you go to the main page, you will see that the names of the streams are in absolutely different languages. Therefore, you can collect traffic from your country of residence as well as from anywhere in the world. The recommendation system sorts broadcasts based on the following criteria: relevance and engagement.

Suggested channels

Viewers and creators can use the platform via mobile phone, tablet or computer. For example, when accessing Kick via desktop, a list of recommended channels appears in the top left corner. A personalized selection is made if the user has already interacted with streams for some time, let's say within a day. The system selects recommendations based on which category the viewer has watched most often. So it doesn't matter how many subscribers you have or how long you've been streaming. Your channel can still appear in this list and attract the attention of potential 1xBet customers.

Active channels

Active channels are the profiles of the streamers who get the most views. Therefore, the more viewers your broadcast attracts, the higher you will appear in the search engine rankings.

Integration

Reviews of any product or service have always been in demand, as have guides. In the first case, users want to learn more about the features of the product they are planning to buy to make sure that the purchase is justified and worth their money. And in the second case, they want to learn something on their own without having to attend special courses, thus saving the budget.

For example, try mentioning in the middle of the broadcast that you are a fan of a particular soccer team that has a match coming up soon. To support it, you have placed a bet on the platform of [such-and-such] bookmaker, and especially for your audience you are ready to share a unique promo code that can give a deposit bonus.

Is Kick's moderation strict?

No, the service is extremely loyal to the authors and encourages freedom of speech and action. The most important thing you need to know before starting an advertising campaign is about labeling and legislation.

First of all, remember to mark content as +18 if it contains information that is inappropriate for users under the age of 18, including casino or gambling. This way, when you click on the ad, a window will pop up asking you to confirm your age.

Second, if you choose to use gambling as the main theme of your content, remember that your ability to broadcast it depends on the laws and regulations of the country in which you are located. Kick encourages all users to be aware of and comply with the legal requirements regarding gambling in their region to ensure compliance with local laws.

In the event that you break any of the rules, before Kick bans or suspends your account, the moderation will let you know what they are unhappy with so that you can make changes to your content.

Content topics suitable for cooperation with bookmakers

When choosing a topic for your content, you should focus on the popular categories offered by Kick. If you decide to broadcast narrowly, you will get less traffic and therefore less revenue from the affiliate program. We recommend that you pay attention to the following categories:

• Slots & Casino;
• Just Chatting;
• PUBG: Battlegrounds;
• Music Stations;
• Dota 2.

As you can see, gambling, socializing, cyber sports, and music playlists are very popular. Unfortunately, sports topics are not very popular. However, if you enjoy analyzing sports games, keep in mind that it is forbidden to distribute their recordings, which are copyrighted, without proper authorization.

How to use marketing tools?

You can advertise a bookmaker using promotional materials such as banners, referral links and promo codes, which become available after registering on the affiliate program website.

Kick's ad placement functionality is similar to Twitch. For example, you can place a clickable banner in the description of the live broadcast, and when the user clicks on it, he/she will be redirected to the bookmaker's main page or registration window. This way a potential player will use your referral link.

In addition, the streaming service does not restrict the distribution of links, so you can use a regular link. To increase traffic, write your promo code with a unique identifier. This is useful because some people are skeptical about links and prefer a more secure method.

Registration in affiliate program

If you have an account with Kick, then you are ready to cooperate with the bookmaker. To do so, go to the website of the affiliate program and click on the "Register" button.

Fill in the empty fields in the form, attach a link to your account, choose a category and preferred language. Verification of your data will be completed within 24 hours. After that you will be able to go to your personal cabinet, where you will be welcomed with a message with the actual domain for your affiliate link.

What payment model should I choose: CPA or RevShare?

An affiliate program is built on a mutually beneficial relationship, meaning that both parties receive income. Therefore, you need to decide which payment model you want to cooperate with.

Affiliates working on the RevShare (Revenue Share) model earn from 15% to 40% of the revenue generated by working with a recruited player. On the other hand, working on CPA (Cost Per Action) model, payments to the partner are made only when the player performs a certain action, for example, registration on the site. To sum up, CPA allows you to earn quickly and RevShare is more profitable in the long run.

You will receive a stable income, provided that the incoming traffic will be regular. Taking this factor into account, it is better to prefer RevShare, as you will earn even if you do not have new registrations, as the previously brought players will continue to place bets.

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