How to promote bookmakers in Zen?

On the Zen platform, bloggers share posts, articles, videos and short clips on a daily basis. If you have your own blog on Zen, then the road to cooperation with bookmakers is open to you. In this article you will learn how to become an affiliate and earn a passive income thanks to your online activities.

Which of Zen's formats are suitable for bookmaker's PR?

One of the main advantages of Zen is its multi-formatting. You can publish an article or post as well as a video or short clip. In our case, the best formats to promote a bookmaker are an article and a short video.

A post is a short note that can be viewed directly in the Zen feed without opening the channel. However, an article is a more favourable option as it can contain a large amount of text, which can be supplemented with images and links, i.e. affiliate promotional material.

You can choose from a variety of blog topics to work with the affiliate programme, but the easiest way is to review bookmakers. And you will not be banned, because according to the Zen rules, reviews are not considered advertising. But we will talk about bans later. So, you can trivially describe the registration process and embed link in the article. The user will click on the highlighted text and will be redirected to the bookmaker's website. If you choose to work on the CPA model, you will get paid for this one simple action. Also try integrating promo codes. Promo codes are an alternative way to redirect traffic if there is no way to place a referral link.

Alternatively, you can include the link in your profile description, which is also not an offence.

On the other hand, if you choose between two video formats, it is better to stick to short clips because when you publish, you will have the option of placing a promo code in the description or in the video sequence. In this case, we advise you to choose a sports theme. As the time available for short videos is limited, the information provided to viewers should be clear and concise. For example, make a snippet of a recent game and add your impressions of it over the text.

Tools for advertising bookmakers in Zen

So, we have figured out what format of publications is suitable for the promotion of betting companies. A regular publication will sooner or later attract the attention of users, but not enough to have a stable income from the partnership. In order to attract the target audience and redirect traffic in large quantities, you should use special tools.

Recommendations

Recommendations are dynamically rebuilt in real time, taking into account a person's current interests. One of the key features of Zen is that the algorithms analyse interactions with all formats at once. This means that if a user likes a particular article, the system will not only offer text content on the same topic, but also content in video format. To get your blog included in the recommendations, you need to make 5 publications in your channel and attract 10 subscribers. Then Zen's algorithms will be able to assess the channel's theme and audience and start promoting it.

Zen Studio

Studio in Zen is designed to make it easy for you to manage your channel, i.e. create content, monitor audience size, number of subscribers and statistics. The main metrics taken into account are:

• CTR;
• To what place was read;
• To which place was watched;
• Average time to finish reading;
• Engagement rate.

Activity is tracked over the last 30 days. However, if you want to see the statistics in detail, click on the "Hourly Statistics" button. Additional features give you access to tips and advice on creating content.

Content requirements

The platform has certain requirements that apply to all publications. Some violations can become a serious reason for the complete termination of ads and the blocking of the channel. Let's understand how to avoid this.

Zen approach to gambling

As mentioned above, the blogging platform's policy does not prohibit the creation of content related to gambling, but there are a few nuances. The rules state that you can write about gambling if it is mentioned in a historical, entertaining or artistic context. Such material will be displayed in the general recommendation feed without restriction. However, material that directly or indirectly attempts to interest users and encourage them to participate in gambling is strictly prohibited. Such publications include: links to themed online casino sites, strategies for participation, information that exaggerates the probability of winning or minimises the level of risk, as well as the judgement of those who do not participate in gambling. Therefore, it is better to exclude slot machines and casinos from your content to avoid being subject to restrictions. If you want to review bookmakers, you should focus on sports betting, as there is nothing about it in the rules.

Conditions for advertising

Zen is suitable for promoting bookmakers, so you can engage in affiliate activities. However, you should be aware that the platform operates in accordance with legislation and therefore has some restrictions on advertising. For example, if all your content is dedicated to a brand and you encourage your audience to click on a link, such material is more likely to be recognised as advertising in the future. To avoid this, try blogging about different topics, such as betting and sports.

How to become an affiliate?

The marketing tools you will use to promote your bookmaker will be available to you once you have registered with the affiliate programme. Go to the website and click on the "Register" button. Fill in the registration form with your personal and contact information, attach a link to your blog, select a category and preferred language.

Once your details have been verified, you will be able to access your personal account, where you will be greeted with a message containing the actual domain for your affiliate link. This means that you have become an affiliate and are ready to work.

How much do bookmakers pay for advertising?

The amount you receive for advertising depends on the partnership model you choose: RevShare (Revenue Share) or CPA (Cost Per Action). The difference is that in the RevShare model the affiliate receives % of the revenue from the redirected traffic, while in the CPA model you receive a fixed amount for a specific action, for example, for registering a player on the site. So CPA allows you to earn quickly, while RevShare is more profitable in the long run.

We recommend that you take a closer look at the Revenue Share model. If you choose it, you will receive income even if you do not have any new registrations, because the previously brought players will continue to bet.

FAQs