Mobile app advertising

In-App Advertising (IAA) is a monetization method commonly used by developers where they are paid by an advertiser to display their ad within their app. In today's world, where most players are reluctant to make in-app purchases, the benefit of in-app advertising is obvious, as IAA opens up the possibility of making money from a free product. This is a win-win situation for both parties: users get to use mobile apps for free, and developers get a financial incentive to keep improving the interface and mechanics.

This article will be useful for both beginners and experienced specialists. In addition, users can also find interesting information for themselves. In the following sections you will find answers to questions such as: "How can I advertise a mobile app?", "How does advertising in apps work?" and "Which affiliate program should I choose?".

What is an In-App Advertisement?

In-App — advertising within mobile applications that is displayed prior to download or within the interface itself. Their format is similar to banners on websites, which appear at a specific time or remain on the page continuously while the user is browsing the content. All of us have encountered in-app ads at one time or another, for example, when starting a VPN, entering a new level in a game, or obtaining resources. A window will pop up at the top, bottom or even in the middle of the screen with a call to action.

What is different between IAA and IAP?

It's worth starting with a definition of what an IAP is. In-App Purchase is a service for purchasing virtual goods within the application itself. Thus, there are two main methods of monetizing mobile applications today, namely in-app purchase (IAP) and in-app advertising (IAA). Often developers use a combination of both. However, as we mentioned at the beginning, not all users are ready to make a purchase. That's why advertising is what keeps many projects going.

In-App Advertising Formats

Advertising in mobile applications is usually characterized as either reward or interstitial. In the first case, for example, the user watches a video clip and receives a bonus within the application, such as game currency. In the second case, the ad appears while the user is using the application, for example, when the player completes a round, moves to a new level, and so on.

Popular in-app ad formats:

• Promotional banners. These are usually displayed as text accompanied by an image, text, promo code, or button (referral link);
• Reward video ads. For these ads, mobile app developers offer some sort of exchange to the user. In addition, reward videos can be useful to engage players, especially if the reward increases if they watch it for several days in a row.

Is it worthwhile to advertise in a mobile app?

A definite yes! First, most apps are free to download, which means that if they don't use a subscription model, developers will have to rely on in-app advertising or go under.

Another less obvious benefit is increased player engagement. If the ad is placed correctly, in the right place and at the right time, it can encourage users to interact with the ad, which in turn increases engagement, retention and ultimately revenue.

Types of Advertising Fees

The most common forms of payment:

1. CPC (Cost Per Click) — an advertising model in which a brand pays each time a user clicks on an ad;
2. CPM (Cost Per Millenium) — a fee paid per 1,000 impressions of an ad;
3. CPA (Cost Per Action) — the cost an advertiser pays for a targeted action, such as a subscription, download, registration, deposit, etc;
4. RevShare (Revenue Share) — an advertising payment model in which the organization pays a percentage of the revenue generated from working with the acquired customer.

Affiliate Program for Mobile App Developers

So, you are an app owner or developer, you have mastered the theory and are ready to start practicing. Where should you look for an affiliate? An affiliate program is a great way to make money.

To start cooperation you need to register on the website of the affiliate program. In the registration form, fill in the empty fields with your login and password, contact information (first name, last name, e-mail, messenger, messenger login, country, phone number) and payment information (preferred payment method, e-mail). Don't forget to attach a link to your project, select a category and preferred language.

Verification of your information will be completed within 24 hours. After that you will be able to go to your personal account where you will be greeted with a notification in the form of a message with the actual domain for your affiliate link.

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