How to promote bookmakers on a website?

In today's reality, it is impossible to imagine a person who does not use online technologies. Some people use online resources for entertainment, watching movies and TV series or playing mobile games. Others look for useful sites and follow their updates regularly. Therefore, if you have something to offer to consumers, you should pay attention to the affiliate programme of the bookmaker 1xBet. Becoming a member of this programme will give you access to additional income.

What options are there?

Once you have decided to promote bookmakers with a website, there are many options available to you. These include:

• Film Sites;
• Mirrors;
• Sites with applications;
• Sites for SEO traffic;
• Email mailings (to clients only).

Film websites

Many people are attracted to the possibility of watching films or TV series online as it saves time and money. You have probably seen 1xBet advertising more than once while watching a film. They come in a variety of formats, such as logo or promo code placement at the top of the film, banners, video inserts and audio inserts.

This is a good example of working with a bookmaker. The site owner uses promotional tools, i.e. affiliate links and promotional material, which in turn have a unique identifier that allows you to understand which partner has brought players.

Mirrors

Mirrors are an alternative way to access the official BC website, allowing you to bypass blocks or other access restrictions. The principle of promotion is similar to the previous method. You use marketing tools to increase the bookmaker's visibility, expand its customer base and increase its revenue, and therefore yours.

Websites with apps

It happens that some applications, including betting companies, are not available on Google Play or the App Store, so users turn to other sources to download them. The screenshot below shows one such site. Its owner has placed a link in the button that takes the user to the bookmaker's website.

Sites for SEO traffic

You can create a website that attracts traffic from search engines. If the keywords are thematic or near thematic, you will get a stable conversion rate when you go. For example, sites dedicated to sports, betting or bookmaker reviews will suit you best. The traffic from these sites is of the highest quality, as this is a targeted audience. To promote 1xBet, place banners with a link, for example.

If you look at the frequency of bookmakers in Google searches, you can see that it is very popular with users. This means that you have a good chance of promoting your site on related keywords to earn money in the affiliate programme.

E-mail mailings

You can create a website on any topic, including betting. Users who are interested in the content you provide will probably want to subscribe to your newsletter to keep up to date with updates. An email newsletter is the sending of emails to a specific group of recipients. It is important to note that you can only send emails containing bookmaker promotions to your customers who have left their details and consented, otherwise it will be considered spam.

Terms of bookmakers' affiliate programmes

By registering, you agree to be bound by the bookmaker's terms and conditions, including the fact that you are of legal age and that you will comply with the legal and ethical standards in force in the country where the advertising material is placed. You are strictly prohibited from re-registering, using incentivised traffic, copying in whole or in part the look and feel of the websites, individual landing pages of the company's main brand, as well as the websites of registered bookmakers' brands and trademarks.

How much do bookmakers pay for advertising?

The amount you receive for promoting bookmakers depends on the partnership model you choose. RevShare and CPA models are available.

• RevShare (Revenue Share) is a pay-per-advertisement model in which the advertiser pays a percentage of the revenue generated by an engaged customer;
• CPA (Cost Per Action) is an advertising payment model where payments are credited only when a player performs a certain action, such as registering on a website.

CPA allows the owner of an advertising platform to earn quickly, while RevShare is more profitable in the long run. If you choose the Revenue Share model of cooperation, you can earn from 15% to 40%, in case of Cost Per Action deals are discussed individually with a personal manager. We recommend that you work with the RevShare model. This allows you to earn money even if you do not have any new sign ups, as previously referred players will continue to place bets.

Please note that many bookmakers have a negative commission on RevShare, which means that if the bookmaker's office is in the red, the affiliate will also be in the red. Also note that the first time you receive a payout, you will need to contact the support team, after which payments will be made automatically. Withdrawals are made once a week, provided that your balance exceeds the minimum required for withdrawal.

Advantages of partnership programmes

Bookmaker affiliate programmes offer the following benefits:

1. An additional source of income: your earnings directly depend on the number of clients you refer. With each registered player who bets through your referral link, your income will increase.
2. Flexible terms of cooperation: most affiliate programmes offer different remuneration models. It can be a percentage of the bookmaker's profit, a fixed amount for each referred client or a combination of several programmes.
3. free marketing materials: most bookmakers provide affiliates with banners, links, content and other marketing materials that can be used to attract the audience.
4. Ease of participation and low entry threshold: you can register for a bookmaker's affiliate programme in just a few minutes, and all you need is the internet and time.
5. Support and analytics: many bookmakers provide partners with access to analytical tools. In addition, each affiliate has a personal manager to whom you can ask questions and ask for help.
6. Regular payments: affiliate programmes of all bookmaker offices guarantee stable payments of your earnings to your convenient account.
7. Development of your own business: partnership with betting companies will help you to develop your own online business or blog and attract new readers.

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