How to advertise bookmakers on YouTube?

YouTube is a video hosting site whose audience includes various age and social groups. It is the second largest site in the world in terms of visitors, which makes it attractive to bookmakers as a powerful tool for brand promotion. In this article you will learn how to become a partner of a bookmaker and start advertising it on YouTube.

Why do bookmakers advertise their brand on YouTube?

Today, there are almost no people who do not know what YouTube is. It is used by everyone, from companies looking to promote their projects to bloggers trying to reach an audience. This is because YouTube offers many ways to promote content, such as uploading videos, shorts and broadcasts.

How to promote videos on YouTube?

To upload a video to YouTube, use YouTube Studio. Select the file you want, then specify the video title, description, access options, age restrictions, and audience. You can check for copyright infringement and video hosting compliance before publishing. Please note that this feature is only available if you have enabled two-step authentication in your Google Account and confirmed your identity. Video verification runs in the background, so you can wait for it to finish and fix any issues later.

YouTube has a search ranking system that sorts through a huge number of videos to find the most useful results for a user's query. It prioritizes three main elements: relevance, engagement, and quality. So when you're creating content, it's worth keeping these things in mind to make sure your piece ranks high.

You can familiarize yourself with the analytics by going to the Channel Dashboard. There, you can see data such as number of views and hours, age and gender, and geographic location. To get your videos recommended more often, focus on what your audience likes. Compare the current watch time, number of views, number of subscribers, number of likes, and so on.

What should be the content for betting companies advertising?

To develop your YouTube channel, it's important to understand which videos your audience interacts with the most. Creative Studio provides information on all content: videos, short videos, and broadcasts.

The difference between regular and short videos

Shorts is a tool that lets you create short videos. They differ from the usual format, for example, there are time limits: length from 15 seconds to one minute. The visual difference is in the aspect ratio - 9 by 16.

YouTube Shorts has a built-in editor that allows you to improve your video. The following features are available:

• Retouching;
• Selecting a photo for the background;
• Montage.

Before publishing, you should provide additional data so that YouTube's algorithms can display the short video in recommendations. The description can be up to 100 characters, so try adding topical hashtags to increase relevance. Great ones include #sports, #prediction, and even a hashtag with the name of the bookmaker.

Please note that it is not illegal to include links in the description, but the URLs will not be clickable. This has been done to reduce the amount of spam and fraud attempts. Therefore, you can redirect traffic to your bookmaker's website through a promo code. According to YouTube rules, affiliate content does not violate the terms of use.

Broadcasts

Every shared experience, including communication during streaming, brings bloggers and viewers closer together. In this way, you can endear yourself to your users and they are more likely to follow your recommendation. We will discuss content topics below, but as an example, while discussing predictions for an upcoming football game, you can recommend using a promo code and describe its benefits. When the broadcast is over, a recording of the broadcast will be published on the channel as a regular video.

Sports as a way to promote bookmakers

If you decide to become a partner of a bookmaker, the most important thing you need for cooperation is a YouTube channel, and what kind of topic it will be is not important at all. However, since you will be promoting the services of a betting company, the topic should be related to betting. Sports would be a good choice, as the lines feature over 1000 events to bet on daily, including soccer, basketball, volleyball, hockey and more. For example, record reviews on upcoming sporting events and analyze the team's current form and motivation.

As mentioned above, affiliate content does not violate the site's terms of service. However, keep in mind that over-publication of promotional content may violate YouTube's spam policy.

What do I need to start working with bookmakers?

Promotional materials, i.e. banners and promo codes that you will use to advertise on YouTube, will be available after you register in the affiliate program. To do this, go to the website and click on the "Register" button.

When the window with the registration form opens, you will need to fill in all the blank fields. Also attach a link to your account, choose a category and language. After data verification, which will be completed within 24 hours, you will be able to go to your personal cabinet, where you will be welcomed by sending a message with the actual domain for your affiliate link. This means that you have become an affiliate and are ready to start your advertising campaign.

Payment Model: CPA or RevShare?

The amount you will receive for advertising depends on the cooperation model. Most often bookmakers offer a choice of RevShare and CPA.

RevShare (Revenue Share) - a payment model for advertising, when a bookmaker pays a % of the income from the work with the referred player. CPA (Cost Per Action) - a model of payment for advertising, when payments are made only when the player performs a certain action, for example, registers on the site.

It is impossible to single out one payment model and say that it is better, because they have a completely different mechanism. CPA allows you to earn quickly, and RevShare is more profitable in the long run.

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